Syllogistic Software Inc.

Ice Cream

AI-assisted Emotional Brand Process

Generative TextGenerative Images GPTGeminiFlux

Ice Cream is a tool to help narrow the gap between creatives and marketers by creating a common language using images as a visual reference.

It is being developed in a partnership with Brand Heroes.

You start working with Ice Cream by first uploading a marketing campaign creative brief in PDF or text format.

It then quickly processes the brief and suggests answers to key questions about what you are selling, what they are buying, and what they are getting.

This serves as a quick checkpoint to make sure everyone is aligned on what the campaign should be communicating.

Once everyone is on the same page with messaging, you choose a dominant, secondary, and regulator emotion for the campaign.

These are based on a model developed by Psychologist Robert Plutchik.

Ice Cream then uses these emotions to generate a set of images that can be used as a visual reference for the campaign.

Then, related words are generated and grouped based on the dominant, secondary and regulator emotions.

And a list of example campaigns are sourced from a database.

This further provides an additional checkpoint to verify that everyone is fully aligned on the campaign vision.

Want to learn more?

Ice Cream is still under active development.

If you'd like know more, just send us an email: contact@sylsft.com

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